Use Google Ads: If you are an advertiser and want to start taking advantage of the astronomical number of searches done on Google per day, and quickly get the attention you need to grow your bottom line, there is no better way to start using Google Ads.
What is the Google Ads program?
Google Ads is Google’s online advertising program, and the program allows you to create advertisements online to reach audiences who are interested in the products and services you offer. The Google Ads platform operates on pay-per-click (PPC) ads, which means that you have to pay each time a visitor clicks on your ad.
But there are a lot of advertising methods and methods available, such as Facebook ads. It can be difficult to decide what is right for your business. Influencers and salespeople always tell you to invest in and invest in this without explaining why.
10 Advantages of Using Google Ads
So, you want to know the answer to the question “What are the advantages of using Google Ads?”
There are a lot of great benefits. Here are just a few.
- Google’s massive reach
Today, Google has elevated itself beyond branding to the point of action. The term “Google” is already defined in the Merriam-Webster dictionary
This is because, now, when people have a question that needs to be answered, their first stop is usually Google.
Do you want to know if there is a solution for your back pain?
Want to see if there’s a Files tool that makes collaborating on a post-click landing page easier?
Among them are people who are looking for solutions to problems that your business can present. If they’ve ever used the internet, they’ve probably searched Google for an answer to something. And if you can help them find the answer, even with advertising, they are more likely to choose you than your competitors.
- Abilities that allow for a range of targeting
With Google, there is something for every company and every potential customer at every stage of the buyer’s journey.
Bidding on general search terms with keywords like “accounting software” will show your ad to prospects in the early stages of the product search process and allow you to fill the top of your conversion funnel using two simple but really powerful methods:
Get their information through your landing page after clicking and start sending informative content that proves your authority.
If they don’t convert, use a retargeting program to get them back until they do.
Another powerful tactic you can add to your customer base is to bid on long-tail keyword search terms like “accounting software for independent marketers.” These are generally less expensive and deserve the attention of people looking for exactly what you have to offer.
Most of the time people who search for long, specific strings of keywords have a greater intent. The goal is what makes the people you reach through ads so valuable (more on that next).
- Harnessing intent
The biggest difference between the people you reach through Google ads and the people you reach through other forms of advertising is their intent.
On social media, for example, people are not looking forward to advertising. They are not looking for solutions to the issues that plague their daily lives. They search for baby photos, vacation photos, and family updates. And when you advertise to someone who doesn’t want to be advertised, there’s a better chance you’ll explode.
Although, you are not advertising on the search network to people who do not want to be advertised. You are advertising to people who are looking for something specific, such as designing a website:
And when your ad appears, it helps them find the answer instead of interrupting their online browsing experience.
Some experts even consider search advertising as a form of inbound marketing rather than outbound advertising because it helps a person take the first step in their search. With Ad, let potential clients come to you, then help them find answers, and you will be able to earn their business when they are ready to withdraw their wallets.
- Keep full control of your campaigns at all times
I’m used to skipping hurdles and breaking routines to run ad campaigns that reach as many people as possible in the ads. Starting and ending these campaigns can take time and resources that could be better used elsewhere.
On the other hand, buying advertising space with software – also known as “automated advertising” – is easy to do even if one employee is properly trained. With some education, they will be able to start and stop campaigns, reach the right people at the right price, and do it all right away. This way, you can allocate your resources and time to other urgent initiatives.
- Bring any budget to the table
Winning a click can cost some companies hundreds of dollars. In the legal industry, there are long tail keywords that work for $1000 per click:
But most keywords don’t cost much. And even if that happens, the advantage of using ads is able to put limits on your daily budget, maximum bids, and more. This way, you can be confident that even if you don’t monitor your account, you will never spend more than you want to.
You have complete and comprehensive control over your Google Ads campaign budget. You can control everything from your maximum ad bid to a campaign’s daily budget.
You can also decide how much you want to spend each month and set the budget based on the performance graph. When the ad is performing very well, you can increase the ad spend on it to increase the desired results. It works in reverse to reduce ad spending on a poorly performing ad. But you can also stop it immediately before losing another cent.
- See results displayed in an easy-to-understand format in Google Ads
You will have no idea how to get better if you don’t know what you’re doing wrong. Some analytics dashboards make it almost impossible to know what that is.
Fortunately, Google makes everything straightforward and easy to understand. Learn basic information like clicks, impressions, keyword budget, etc., or get more details with Google Analytics integration. It allows you to see exactly how visitors behave on your website – down to what they clicked on, where they went next, and how long they were there.
- Get faster results with SEO
Search engine optimization continues to be the backbone of the most visited sites. The posts and pages you see on the first page are not well written with carefully considered keywords; They are also on sites that have collected a large number of backlinks over time (still the number one ranking factor for web pages).
It may be years before you see one of your own pages in the coveted first position for a broad keyword search term. Some companies you will never see.
When you get started with Google, though, your chance of skipping all the organic results on the search engine results page increases exponentially, and also grows easier. There is no endless search for links that will raise your page a little; There is no boring keyword density on your landing page after a click.
Start running ads and boost the odds that people will see you first, on a page like this, where organic results don’t even show up at the bottom of the page:
- Building Brand Awareness
When people hear “Google ads”, they often think of increasing traffic through pay-per-click ads on search engine results pages. But Google Ads is more diverse than that. They can also be a great tool for building brand awareness – something that research has shown is what top-performing marketers prioritize:
Before we explain, let’s explore briefly what the word “brand” means.
“The intangible sum of a product’s attributes: name, packaging, price, date, reputation and method of advertising.”
Strengthening your brand name, personality, reputation, etc., are all necessary to build trust with your visitors. The more you repeat these things constantly, the stronger your brand will become, and the more trust you will have with potential customers. And trust is what ultimately earns you loyal purchases and customers.
Through the ad search network, even if potential customers don’t click, they see your brand, your logo, what you offer, and whatever else your copy uses and extensions to display. And with the ad serving network, you can even prioritize brand awareness by choosing to show your ad to more people.
Instead of focusing on clicks or conversions (a bit more on bid strategies). Both strategies allow advertisers to enhance the vital features of their business, thus strengthening their brand.
- Earn more conversions
When Google decides which ads to display through potential customers browsing, they take that landing page experience after clicking within the account. According to the Google Ads support page:
The landing page experience after the click is the ad measure of how well your website is providing people who click on your ads exactly what they are looking for – quickly and effortlessly. Your post-click landing page is the URL that people reach after they click on your ad, and the experience you provide affects your ad rank and therefore CPC and position in the ad auction. Your ads may be shown less often (or not at all) if they point to websites that offer a poor user experience.
Ad networks that do not prioritize the landing page experience will allow you to direct Internet users to any outdated page. It could be a home page or an ‘About’ page – this will drain your budget quickly because visitors don’t want to search for what you promised in your ad.
But in order for your ads to show on the Google Network, you’ll need a very attractive click-through landing page. And when you create a highly compelling post-click landing page, you will maximize your ad spend because of two things in particular:
- Message match
- center design
- Maximize ROI with Different Bid Strategies
A persuasive click-through landing page designed to please Google isn’t the only thing that will increase your advertising ROI. To help you reach specific marketing goals while at least draining your budget, the advertising team has created several different bid strategies:
- Cost-per-click (CPC) bids are what Google recommends if your goal is to increase website traffic.
- CPM bidding, which stands for “viewable cost-per-thousand impressions,” is what Google recommends if you’re trying to build brand awareness. With this strategy, you can choose the amount of money that you are willing to pay for 1000 people to fully view your ad. It is only available on the Google Display Network, not the Search Network.
- CPA bidding is what Google recommends advertisers use when they focus on conversions such as purchases or subscriptions.
This way, if your primary goal is to increase brand awareness. You’ll be able to show your ads to more people than if Google were trying to show your ads to people who have the best chance of clicking or converting. It works in reverse, too.
If your goal is another action below the conversion funnel such as a click or conversion. You bid on it, and Google will reduce your ad to the masses and show it instead to the people who are likely to convert.
Why use Google Ads?
If you are asking “Why do you use Google Ads?” Now you should ask “Why not?”
The network has something for businesses of all sizes with different budgets and different advertising goals. Different target audiences – Most have used Google at least once in their life to find the answer to a problem. So, in a sea of seemingly endless searches – over $2 trillion a year – why not put in a bucket to see how much revenue you can generate?
Start jumping on organic search results and earn clicks and conversions with the help of Google Ads and experience a fun landing page after you click.