What are the ways to bring traffic to your site and visitor flow According to a study conducted by the Content Marketing Institute, 61% of content marketing professionals face challenges to know the topics that are most important to their visitors, and about 50% of them face difficulties in knowing the purpose of visitors to visit the site? Some people think that the secret to getting visitors to your website is just spending money on ads.
But it’s definitely not always about money, it’s about choosing the right marketing strategy for your site and the quality of your target visitors. So, if you are facing challenges in getting visitors to your website, you may find some of the best-proven marketing strategies to increase your website traffic without spending thousands of dollars.
1- Target the content your visitors are looking for
Without a doubt, search engine optimization is the first and most effective way to bring visitors to your site, and the first way to achieve positive results in the long run. The higher your site’s ranking on Google’s search results pages, the more organic traffic you can get for your site or blog.
The first and best way to improve your SEO is to target and write about the content your visitors are looking for. You can do this by finding keywords with a large search volume and limited Keyword Difficulty, and to learn those words you can use various tools that allow you to do so.
These tools will give you a list of the best keywords your visitors are searching for, and also enable you to rank first on the search pages because of the lack of competition at the same time, and know very well that the ideal content is the one that provides real value to the readers in the first place.
2- Pay attention to on-page SEO
On-page SEO is the optimization of web page content in order to appear on the first pages of search results. Internal SEO includes the internal linking between the pages of the site and the creation of titles, tags, links, and others. This differs from external SEO, such as creating backlinks, for example.
Is it still useful and feasible to pay attention to internal SEO rules in 2022? Yes, that’s what Google itself refers to in the How Google Search Works Reports. Although Google’s algorithms are getting smarter than ever, they still follow some classic methods like searching for a keyword match to search within a web page.
You can experiment on your own. Try to search for a specific keyword like “freelancing”, and you will find that the first results on the search results page contain the exact keyword that you searched for. Now that you know the importance of internal SEO, what should you do to optimize content internally for search engines?
Well, first you should use the target keyword in the first paragraph (first 100 words), this is a classic but still useful tip. Using the H1 tag for the title, helps Google’s algorithms understand the structure of the page, and it helps the reader as well. You must also use the target keyword in at least one subtitle, this subtitle with the H2 tag.
Google may deny that the number of times the keyword is repeated, or what is known as Keyword Density, is a differentiating factor in internal SEO, but it is an important matter, according to the consensus of SEO experts. Think about it for a moment, you wrote an article and you are trying to rank in the search results pages in order to bring visitors searching for a particular keyword and this keyword is only present in your article once, do you trust that Google’s algorithms understand that? of course no. But if you use this keyword 10 times, for example, you will be more confident about what you wrote.
3- Internal linking helps you get more traffic
Internal linking is the process of attaching links to articles and pages from your own site in positions that benefit your content. For example, if we are talking about e-marketing, we can attach a link that directs the reader to another article within the blog that is also related to e-marketing.
As we mentioned in the previous paragraph, internal linking is one of the internal SEO methods, and the difference between it and external linking is that these links point to pages within your site or blog itself and not an external site.
Internal linking is an important factor because it keeps visitors on your site for as long as possible. The longer your visitor stays the lower your site’s bounce rate, which helps improve your site’s position in search engines. It also helps direct the reader to another page and from page to page to page within the site which increases visits to your site.
4- Constantly updating the content
Updating long-published content is an important factor in order to bring in visitors and increase traffic to your site, especially if that content is out of date now, or the information on this content has changed in one way or another. This does not mean that you rewrite the content again or republish it again, but rather make some necessary updates.
Refreshing old content is like bringing it to life again and helps you rank better on search results pages whether or not it performed well before the update. David Schneider, founder of the blog Ninja Outreach says that updating old content has helped him increase visits to his blog by 40%.
5- Publish guest articles
Guest Post articles are one of the effective ways content writers and webmasters use to bring in visitors with amazing results. Statistics show that 60% of content writers write between 1 and 5 guest articles per month.
In order to publish a unique guest article, you need to go through several stages, starting with finding the appropriate blog to publish the article, and then finding the topic around which you will build your article. After that comes the stage of communicating with the officials of the blog that you have chosen and convincing them to publish the article, and upon agreement with them, you then start writing your guest article.
Guest articles help increase traffic on your site in more ways than one. Visitors go to your site by clicking on your blog link in your bio in your guest article, and on the other hand, building backlinks helps improve your site’s position on Google.
6- Build backlinks
Getting visitors to your website requires improving your site’s ranking in search results pages, which is what high-quality backlinks help you achieve. Backlinks are the most important factor in ranking on search results pages, you will be able to optimize your site’s ranking by consistently building high-quality links.
Backlinks help you improve the strength of your Google Domain Authority and Page Authority. This increases your site’s credibility with them and improves your ranking on search results pages. With this, you will be able to bring visitors to your site through search engines without having to spend for those visits.
7- Improve your site speed
The speed of the site greatly affects the site’s ranking in the search results pages, and it is a direct factor within what is known as technical SEO, and this is what became known to everyone after Google announced this in its update of site speed. You should make your site as fast as possible, choose the appropriate metrics to know if your site speed is suitable for your visitors or not, and based on those metrics you will determine if your site is fast enough or needs improvement.
There is no such thing as an ideal speed or official site speed limit, but experts suggest that it is best to keep your site open for three to five seconds. A study from Google indicates that 53% of website visitors via smartphones close pages that open for more than three seconds.
8- Reduce bounce rate
The high bounce rate hinders the progress of your site in the ranking of search results pages, as the bounce rate has become one of the direct factors affecting the ranking, especially after Google launched the RankBrain update in late 2015. Therefore, you should work to reduce the bounce rate of your site.
To be able to reduce the bounce rate of your site, you can take several steps, first, you must improve the readability of the content that you publish on your site, the high bounce rate indicates that visitors are not satisfied. Also, limiting pop-up ads helps reduce the bounce rate, as statistics indicate that 70% of visitors find pop-up ads annoying.
9- Pay attention to social networks
It is important to share the content of your site on your social networking accounts, choosing the right timing and content for each of the different social network accounts. Besides traditional posting on these accounts, you can use Facebook and Instagram Stories to drive visitors directly to your site, as well as use live broadcasts.
You should diversify the use of marketing strategies through social networks, do not be traditional and use only Facebook, Twitter, and Instagram, as networks such as YouTube and Pinterest achieve amazing results in the process of bringing traffic, for example, statistics indicate that the rates of interaction with Pinterest publications are amazing, as about 66 buys % of Pinterest users immediately after viewing product posts.
10-Advertising and paying for visitors
You can get visitors to your site relatively faster and easier, with ads and paying for traffic. You can pay for clicks through search engines to ensure your site appears on the first pages of search results, or through social networks via paid ads.
Your strategy should include a mix of different advertising avenues. In fact, spending on social media advertising is expected to increase by 62% in the next five years, according to a survey conducted by CMO.
There are probably many marketing strategies and ideas that you can implement in order to bring in visitors to your site, but choosing the most suitable one for your site can be a bit difficult. In this case, you can hire professionals and hire a professional digital marketer or SEO expert to help you choose the best ways to improve your website’s position, achieve the desired results, and bring in more traffic.