Marketing

17 Best Email Marketing Software Platforms of 2022

Email marketing consistently offers a higher return than any other advertising channel. Plus, they can be great for building a network and interacting with your customers on what seems like a one-on-one level.

But if you don’t have the right infrastructure to process email ads, you may not be able to reach your subscribers and customers the way you want to inspire engagement, build core relationships, generate more leads, and increase income. That is why we have compiled this list of the highest-quality email advertising systems available in the market right now. Each email advertising system on this list offers a unique set of functions to discover so you can discover a suitable email advertising system to get the effects you want.

Before diving into our list, we’ll take the time to answer some questions you may have about email advertising, why it’s necessary, what an email advertising platform is, and what jobs you need to look for.

Learn about 17 platforms that are one of the most powerful email marketing programs


To create and effectively implement an email advertising strategy, you may want to discover the platform for quality email advertising software in your organization. Here’s what: 23 high-quality email advertising software platforms and what makes each option excellent.

Sendinblue

Email Marketing
Email Marketing

Sendinblue is an all-in-one platform that covers many types of enterprise communications, such as email, SMS, Facebook, Chat, CRM, and more. The enterprise of the company is to help organizations meet their customers. It makes it easier for you to learn core commitments and puts relaxation on autopilot with automation. You can create expert search emails in no time,

With its email builder, the magic lies in the platform’s set of features. With chat, SMS ads, Inbox, CRM, and automation, you may find it easy to set up smarter, more engaging email campaigns. The ability of Facebook commercial ads is created, which makes it possible to retarget contacts and acquire new leads.

Advantages :

  • Shared inbox so that in no case do you lose the consumer’s email history.
  • Over 60 responsive email templates.
  • Built-in CRM.
  • Built-in SMS and chat.
  • Segmentation of contacts – Make emails more viable with the help of small business use of contacts with a personalized message.
  • Facebook ads to generate leads.

Pricing:

Sendinblue is free for up to 300 compatible emails per day for a wide range of contacts.

Pricing starts at $25 per month for up to 10,000 emails.

Omnisend

Omnisend is an all-in-one email ad automation platform that still caters to e-commerce brands. It allows you to expand and grow your publishing income with automated emails, segmentation, and SMS capabilities. It consists of prefabricated automation of shopping cart abandonment, welcome chain, and transactional emails to help provide simplified interactions with customers.

Advantages :

  • The template library makes it easy to create beautiful, expert emails without coding that can be easily customized to fit your brand, upload products, consist of dynamic deal codes and keep them on your subsequent campaign.
  • An automation library with predefined workflows for every step of your consumer journey.
  • This focused splitter can be used for campaigns and automation across all channels that Omnisend caters to.
  • Pop-ups and bureaucracy help the pioneering generations.
  • Reports and analytics track income and visualize successful campaigns.

Pricing:

Omnisend is free for up to 15,000 consistent emails per month / 2,000 consistent with the day.

Pricing starts at $16 corresponding to the month. There are additional costs for SMS, although better plans offer SMS credits.

EmailOctopus

EmailOctopus is an email advertising software platform with the mission of delivering email ads, which is simpler, more intuitive, and more expensive than the competition. It provides templates that you can customize within the drag-and-drop editor, or you can start your emails from scratch. The app also consists of a web page builder with everything you need to generate leads and grow your email list. Consolidations are a magnet for agile manufacturers. Many of your existing tools, including Shopify, Gravity Forms, and WordPress integrate seamlessly with EmailOctopus and make it an attractive program, especially for manufacturers with bold goals.

Advantages:

  • Import existing subscribers and keep developing with customizable templates on your website, or create great landing pages to attract more subscribers.
  • Start with a pre-designed and custom template or create your own from scratch.
  • Take advantage of email automation to deliver campaigns.
  • Use insights and statistics to segment subscribers into target audiences.

Pricing:

EmailOctopus offers a free plan for up to 2,500 subscribers and 10,000 emails per month. Paid plans start at $20 per month.

EngageBay

Aside from the standalone Service Bay product (sports overlays that include stay chat, help schedule reports, tickets, and more), EngageBay offers 3 items:

  • Marketing Bay
  • CRM & Sales Bay
  • All-in-One Suite

Email advertising is protected in both the Marketing Bay and the All-in-One Group, although the CRM email integration is part of CRM & Sales Bay. Their email advertising platform consists of a rich text content format, a live web page builder, email ad templates, non-static email automation, and more.

Key Features of Marketing Bay (Additionally Protected in All-in-One Suite):

  • Marketing automation
  • Email Marketing
  • Email Sequence
  • landing pages
  • web forms
  • SMS Marketing
  • internal marketing
  • site messages
  • push notifications
  • contact fragmentation
  • Email Templates
  • SMS Marketing

Pricing:

EngageBay is open to up to 500 contacts and 1,000 branded emails. Pricing for its All-in-One suite (including ads, CRM, and income options) starts at $8.99 per month at checkout per year.

Convertkit

Email Marketing3
Email Marketing

ConverKit may be very suitable for both e-commerce companies and creators. Its easy interface makes for an exciting experience, and it is also rich in functionality. It consists of functions including registration forms, touch pages, email workflows, tagging systems, stats management, list segmentation, personalization, automation, and much more. ConvertKit also comes with handy integration with different developers and builders who are familiar with including Woocommerce, PayPal, Stripe, and WordPress.

Advantages :

  • Automate your income funnel to automatically ship content material to your subscribers, displaying them ready to make a purchase.
  • Sell ​​virtual goods with a device designed for content creators.
  • Change the URL after you have already sent the email with Creator Pro.
  • Create custom email campaigns.
  • Building expert landing pages and registration forms.

Pricing:

ConvertKit offers a free plan for up to 1,000 subscribers. Paid plans start at $29 per month.

Read more: The 11 best marketing and advertising agencies on Pinterest for 2022

GetResponse

GetResponse is one of the preferred email advertising structures and is widely used by entrepreneurs in various industries. Includes email automation, email templates, segmentation, and personalization. There is also an automated funnel function that provides a prepared ad funnel for email ad campaigns. Altogether, GetResponse packs a powerful and fast set of powerful capabilities geared towards logo growth. From A/B validation to a complete analytics machine that tracks email marketing campaign performance.

Advantages :

  • Autoresponder routinely ships welcome emails, follow-ups, tutorials, and nurturing leads.
  • One-click integration to run effective retargeting campaigns with the Facebook Pixel.
  • Website traveler monitoring allows you to top up viable communications that are primarily based entirely on web page visits.
  • Create touch pages for ability and sales customers.
  • Create Paid Ads for Facebook, Instagram, and Google

Pricing:

GetResponse gives you a 30-day free trial. Pricing starts at $15 in line with the month.

AWeber

AWeber is a very good email advertising platform for groups, small agencies, and entrepreneurs. The email editor consists of drag and drop, templates, automation and workflow, A/B validation, hashing, computerized responses, and a lot of integrations. Like the others on our list, AWeber offers a web page builder. It’s seamless and drag-and-drop, making it a clean go-to for anyone who wants to build and roll out a quick web page along with an email marketing campaign.

Advantages :

  • An AI-powered email template that is more stable so you can quickly create great branded emails.
  • Automate the appearance of email content material with the help of using broadcasts of the latest posts from your blogs.
  • Target campaigns to the right people with tags and dynamic content materials.
  • Drag and drop the web page builder.

Pricing:

AWeber is open to up to 500 subscribers. Pricing starts at $16.15 in line with the month.

ActiveCampaign

Email Marketing 1
Email Marketing

ActiveCampaign is a low-priced email advertising platform, which makes it extremely good for small ad groups and creators. It consists of all the capabilities you would expect with automation, segmentation, email triggering, email paths, computerized responses, A/B pull, and scheduling. It also consists of powerful capabilities with conditional content material, geo-tracking, controlled transport, and multi-consumer editing. Geo-tracking tells you where your subscribers come from, and you also get controlled transfer and multi-consumer editing functionality (replace two fields in an email with subscriber data).

Advantages :

  • Segmentation and dynamic content material make it clean to personalize your message and ship focused emails to the right touch.
  • Personalize your emails based on any contact data you have.
  • A/B checking to locate cute change emails.
  • Use the easy shortcut, take a look at your emails for additional slots, clicks, and purchases.
  • Built-in landing page web builder.

Pricing:

Pricing starts at $9 in line with the month.

Drip

Drip is one of the best email advertising structures on our list and is a go-to for eCommerce agencies due to its seamless integration with eCommerce structures like Shopify, WooCommerce, and Magento. You can use your eCommerce CRM information to create personalized ads, essentially segmenting your email list into any set of criteria with clicks, purchase history, open email, and more.

Drip also integrates SMS ads, bringing them to an area where only a few email ad structures play. SMS may be sent to more than a few posts, from abandoned cart reminders to promotional deals.

Advantages :

  • Our e-commerce CRM tool allows you to study your customers virtually further so that you can create tailored and customized email campaigns.
  • Connect with your customers no matter where they are, from email to SMS to social media and beyond.
  • Connect your e-commerce store to Drip to collect sales referral information so you can make higher advertising decisions.
  • SMS automation to increase interaction with buyers.
  • Segmentation and reporting of email campaigns

Pricing:

Drip gives a free trial. Pricing starts at $19 per month.

MailerLite

MailerLite is a strong competitor in the SME category. It consists of the basics you’ll want for email advertising along with surveys, automation, popups, and landing pages. MailerLite also integrates with dozens of e-commerce structures and advertising equipment you might already be using.

One of the most underrated platforms, due to its seamless design. But it’s actually what makes it so effective. Everything about the platform is growth-oriented, from the ability of e-commerce campaigns to automation, segmentation, promotional popups, and the ability to create landing pages.

Advantages :

  • Website Builder & Landing Page Builder Sell web assets fast.
  • The flat-pop-up.
  • Experiment with your campaigns in your featured campaigns.
  • Test, experiment, and index your emails to improve email marketing.

Pricing:

MailerLite reaches 1,000 subscribers and 12,000 emails per month. Pricing starts at $10.

Keap

Email Marketing 2
Email Marketing

Keap is technically a CRM service, yet it has powerful email advertising, marketing, automation, and income tools, making it a niche in our list of exceptional email advertising and marketing platforms. Keap consists of automation and workflow, templates for emails, quotes, invoices, and proposals, and integrates with your favorite enterprise applications. The actual strength of this platform is automation and CRM. These help you exchange existing clients for repeat clients, and it is easy to navigate between them. Keep also integrates with your favorite enterprise gadgets and apps, making it a smart influx of small e-commerce manufacturers with the MarTech development suite.

Advantages :

  • Advanced advertising, marketing, revenue automation, customizable campaigns, and vigilant integration for growth pressure.
  • You can mechanically collect new leads, assign tasks, and run custom messages.
  • Manage contacts and leads in Keep and sync Outlook and Gmail.
  • Revenue reviews and analytics help make smarter logo decisions.

Pricing:

Keep gives a free trial. Pricing starts at $79 corresponding to the month.

Constant Contact

Constant Contact allows you to create email advertising and marketing campaigns like a pro. It consists of a smart email editor that makes it easy to customize and layout great-looking emails that stand out on every device. Other capabilities that make it a bonus for small manufacturers and nonprofits include automation, social advertising, marketing for lead generation, and the ability to create websites and landing pages. Constant Contact also has specialized email ads and marketing for e-commerce equipment to help your online store grow. You can add touch lists from Excel, Outlook, Salesforce – or wherever your contacts shop.

Advantages :

  • A smart email editor for expert and aesthetic email planning.
  • Advertising and email marketing automation, along with a welcome email to new subscribers, has resulted in email chain building, touch segmentation, email forwarding to non-enterprise equipment, and effective list-building equipment.
  • Intelligent e-commerce equipment and results, along with hashed and automated emails.
  • Website and web page builder.
  • Advertising and social marketing for posting commercials, scheduling content materials, and monitoring performance.

Pricing:

Constant Contact gives you one month’s free trial. Pricing starts at $20 corresponding to the month.

Mailchimp

Mailchimp is one of the most properly installed email advertising and marketing platforms. It is mainly suitable for beginners and startups and gives equipment with email automation, fact segmentation, templates, personalization, A/B validation, lead capture forms, and integration with CRMs.

While it started as an answer targeting only email, the platform offers a lot more today. You can create a static website, buy a domain, create paid ads and landing pages, put them on social media, and ship exposed postcards to any vacation spot in the world.

Advantages:

  • Get predictive insights about your contacts so you can customize your advertising and marketing.
  • Personalize your content blocks for your email messages with dynamic content materials.
  • Design custom patron journeys using conditional good judgment and branch points.
  • Pull A/B to pick out high-change messages.
  • Website and web page builder.

Pricing:

Mailchimp offers a free plan for up to 2,000 contacts and one audience. Paid plans start at $9.999 corresponding to the month.

SendX

SendX is an easy-to-use email advertising software that you can use to plan, agenda, and email campaigns, eliminating income from your emails. You can add a shared email list, email campaigns, create reviews for degree clicks and unlocks degree conversions, and more. Automate email ads with an effective rules-based interface entirely based primarily on consumer hobby, target market segmentation, and more.

Advantages:

  • Design email campaigns and agendas, automating with an efficient rules-based interface when required.
  • Build your email list with custom-changing popups, inline forms, and landing pages to personalize your target market.
  • Create landing pages to generate leads.
  • Design emails without HTML. SendX’s drag-and-drop editor is for business people without the trouble of planning professional-looking emails.
  • Click on the email marketing campaign heatmap that suggests where subscribers will live.

Pricing:

SendX offers a 14-day free trial. Pricing starts at $7.49 based on the month while paid annually.

SendPulse

SendPulse
Email Marketing

SendPulse is a multi-channel email and messaging advertising platform designed to send out growing emails, SMS, and chatbots for Facebook and Telegram. It might sound fun too, but together, these functions can help manufacturers provide attractive and effective logo reviews for buyers.

SendPulse allows one type of message to be sent one by one or mixed with Automation 360. It consists of a suite of email advertising equipment and supports you in collecting contact information for users, creating responsive templates, and installing computerized flows.

Advantages :

  • Drag and drop the editor to create responsive emails without any HTML experience, which includes more than 130 templates.
  • Run emails to nurture leads at every rung of the income stream, changing them into paying customers.
  • Form Builder to create a popup, embed, or floating subscription form in your website to collect email addresses and various facts from your visitors.
  • SMS messages and network notifications to generate leads.
  • Built-in landing web page creation.
  • Built-in CRM.

Pricing:

Free for up to 15,000 emails to 500 subscribers. Pricing starts at $5.28 per month while paid annually. There is an additional fee for ad channels added.

Freshworks CRM (formerly Freshmarketer)

Freshworks CRM is a full-featured ad automation answer to your organization that consists of email ads. It contains tools as a way to interact and convert your target market from subscribers to customers through email campaigns so that you can present applicable facts at the right time and provide built-in campaigns that boost conversions.

This is what makes it one of these effective platforms. Its CRM capability allows manufacturers to accumulate extensive purchasing insights, making advertising campaigns more effective. Automation also generates and feeds leads, and may invoice or help generate regular sales through email reminders to subscribers.

Key Email Features:

  • Easily create emails from scratch with our easy-to-use drag-and-drop editor, or choose from a large variety of templates to create layout-rich emails that complement your messages.
  • Send emails that talk about your target market with personalization and you may generate bigger conversions.
  • Get an outstanding overall performance for a marketing campaign using analytics.
  • Automate welcome emails, invoices, reminders, and more.
  • area clients.
  • Create journeys to automate email communications and benefit from personalization throughout the buyer lifecycle.

Pricing:

Freshworks CRM gives you a free 21-day trial. Pricing starts at $29 per month for Marketing Cloud while paid annually

Bitrix24

Bitrix24 aims to update many offerings and packages with a single perimeter for your organization to perform. Bitrix24’s email platform comes with network templates, SMS and instant advertising messages, and the ability for paid marketing and marketing on Facebook, Instagram, and Google.

Yes, that makes Bitrix24 seem like a great and cool tool, Brix24 has a particularly easy-to-navigate interface, and with functionality like an integrated CRM, effective email advertising campaigns are an excellent target.

Key Email Features:

  • Many channels, one name in the middle: social networks, cellular messaging, email, telephony, online websites, online stay chat, and website forms.
  • Contact middle reviews (channel entertainment, day/time amusement, joint reaction time, buyer satisfaction, manager ratings, custom reviews).
  • Marketing and Income, which includes email advertising.
  • Google Ads, Remarketing Capabilities.

Pricing:

Bitrix24 provides a free enterprise startup kit that consists of a core set of mid-name equipment. Plans start at $13.52/month.

How to choose the best email marketing software platform?

Choosing the right place can be daunting. As you can tell, there is a lot to remember while searching for your email platform. The smartest way to choose the next platform is to create a list of what your logo wants and wants to receive through email ads.

To help, we’ve created an easy-to-monitor 3-step framework that you can use:

Define your dreams

Email advertising is part of a larger goal: ad success. It is a pleasure to discover a device that will enable you to get there with your dream mode. Below are the most unusual dreams that entrepreneurs intend to acquire.

  • Increased opening rates
  • Improved click rates
  • Take advantage of automation
  • Driving traffic to the site
  • Create more personalized customer journeys
  • Email integration with CRM for rich profiles
  • Increase leads and sales conversions
  • In-depth analytics with revenue referral

While they are motivated by various factors, including innovative content materials and positioning, email advertising applications can also have an impact on how well innovative content materials are delivered. For example, if you want more than just buyer segments, a CRM integration is a must. If you want to get a sense of how much a buyer is spending on your logo, then buyer attribution is a job you want.

Match features with goals

With the concept of what you need to have, it’s time to identify structures that provide what you’re looking for. There are blocks of structures, and the simplest way to extend practical intelligence is by aggregating data. Create a spreadsheet of something you need and upload the structures you selected to it.

Choose the right plan

Email advertising plans contain a few unusual elements. Here’s a check on what to expect as you match your price range to the device of your choice:

Pricing options

Email platform pricing is usually available in options; Monthly and annually. Likewise, month-to-month pricing is primarily based on the pay-as-you-go model, meaning that there are no fixed contracts, and you can cancel at any time.

Annual plans require more attention. This includes the discounted monthly fee and is paid in advance. A word of advice: Where possible, check your new platform before committing to an annual plan. The demos are great, but we suggest demo variations that provide all the capabilities you want. This way, the restrictions are fixed earlier than you are directly tied into a 12-month commitment.

number of subscribers

Plans are also often based primarily on the number of subscribers you have. As a business, email advertising structures use the number of subscribers and the emails you will ship as one of the ways you will be billed for gaining job acceptance and ability.

Why is email advertising important?

As mentioned earlier, email ads have one of the fun returns on investment for any advertising channel. Despite the fact that email advertising has been circular for decades, it promises a 4200% ROI – for every dollar you spend on email advertising, you can earn $42 in return. Some of the reviews even put the email ROI at around 54%! When you consider that nearly four billion people across the arena use email (Statista),

This is not always a surprise. With this kind of huge target market unfolding across distinct demographics, it might be surprising if email advertising doesn’t have a huge ROI. Regardless of ROI, email advertising enables you to achieve more customers and subscribers, increase your income, and improve logo recognition.

There is no specific number for your organization, email advertising will help you get your advertising message to the right people and come up with a way to live together side by side with your target market once they are out of your website. Here are a number of motives for your logo to use email ads:

Email offers you a service of relaying web page traffic that is returned to your web page over and over again. And people who return to your website are more likely to become customers than people who go to your web page for the first time.

Traffic back. About 97% of people who go to your web page and go away from it will not come back in any way. This is a practical statistic for the maximum number of online businesses. However, by growing your email list, you can incentivize repeat visits (and increase our core loyalty).
income boom. Email advertising receives a conversion fee. Barilliance reported that the common conversion fee for email advertising in 2020 was 15.11%. In addition, purchases from email campaigns are the largest in the marketing world.

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RAMI

Hello there, my name is Rami, I have a bachelor’s degree in mechanical engineering and I have experience in technology, I love blogging and I work in digital marketing.

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