AdSense RPM is one of the key performance metrics that publishers often follow. Herein lies one of the main difficulties publishers face in the volatile nature of RPM as a metric. Basically, when it comes to RPM for AdSense, any kind of prediction is unreliable. This is why most Google Adsense publishers end up asking the question, “How do you increase RPM in Adsense?”
In addition, a lot of publishers tend to confuse higher RPM with CPM, which complicates matters.
Before moving on to tips on increasing CPM in AdSense, we’ll talk about what RPM is and how it differs from CPM.
What is the return per thousand-page impressions?
RPM is an estimate of the total revenue generated by a site per 1,000 pageviews. It’s an important metric that can provide useful insights and help improve factors such as page layouts and the number of units per page.
Here’s how to calculate the RPM of a page:
Page RPM = (Estimated Earnings / Number of Page Views) * 1000
What is page RPM vs CPM?
As mentioned above, RPM is the estimated revenue that you will earn by the number of views on your website page. On the other hand, CPM is the cost an advertiser pays for 1000 impressions.
Basically, CPM is an advertiser/marketer-focused metric that is often misunderstood by web publishers. The purpose of the RPM is to give publishers an idea of how much they can earn from the value received for ad impressions.
The following examples will give you a better understanding of the difference between these two scales.
Let’s say your estimated earnings are $1,000 per million page views. Hence, the RPM should look like this:
1,000/1,000,000 * 1,000 = $1 per minute
Now, let’s say an advertiser’s campaign budget is $500 and you receive 500,000 ad impressions. Hence, their CPM should look like this:
500 / 500,000 * 1000 = $1 CPM
Now that the confusion about RPM and CPM is cleared up, let’s go back to RPM and see how you can increase it.
How to increase revenue per thousand impressions on Adsense
There are a number of ways to get started when we talk about increasing your Adsense RPM. Here we have mentioned 19 ways that will give you an idea of how to increase your AdSense RPM. As you go through the list, you will notice that all the points are interrelated and we advise you to look into them all for better results.
- Increase targeted traffic
Attracting high and well-targeted traffic is the key to start increasing your Adsense RPM. A large number of relevant traffic will maintain the best CPM value, which in turn will lead to higher RPM. Contextual targeting is becoming important in the advertising technology industry day by day, so, as a publisher, you should pay attention to it.
Check out my previous article on how to increase traffic to your blog for free without spending any money on advertising
- Boost your SEO
SEO meets search by intent. Therefore, to increase relevant traffic, SEO should be a priority. You can attract quality users to your website through search and SEO competence will help you achieve this.
- Improved Content Quality Score
The next step after you have visitors to your website is to get them to stay. Ensure that your content or content organization does not deter visitors. Navigate your site as a user and ask yourself if your content has 100% search traction.
- Bet on keywords with real CPC value
After membership, you have to make paid efforts. Look for high-paying CPC keywords that are also in sync with the content you publish on your website. Tools like Keyword Planner, Ahrefs, and SEMrush help you discover the right keywords.
- Use section targeting
It’s all about the content. As you benefit from content and relevance, using the AdSense targeting section can help increase the relevance of your ads by showing more contextual ads and user-focused content.
- Use geo-targeting
When you have strong control over contextual ads, narrowing down your targeting according to the geographic region may yield better results. For example, if you know that the US region brings you the most relevant traffic, consider narrowing down your targeting to that site to better drive impressions.
- Use category blocking
If this is not said enough already, advertising relevance and revenue go hand in hand. The displayed ad may serve a good number of impressions. However, if at the cost of a very low CPC/CPM, consider taking advantage of the Ban section of your AdSense account and category suspension.
- Ensure your user experience
The primary purpose of your website is to display ads. But the main focus area for your visitors is the content. So it is clear that the ads are placed in a way that does not hamper the reading experience of the visitors. Again, navigate through your own site, or ask a colleague to comment. Next, ask if you do your user experience 100% justice. Also, user experience can be a great way to improve your search engines.
- Ads Experience
The ad formats you choose to display, where you place them, how close they are to the content, the ad impressions, and the number of ads you show are important aspects to consider. All these factors help your visitors understand how much they want to interact with your website, and optimizing time spent on site leads to better CPM.
- Start of the main bidding
Header bidding is an improved alternative to the traditional publisher streamlined bidding technique where each ad request is passed from one ad network to another for fill rates, on the other hand, header bids intensify the competition for your ad inventory and keep your CPM high by enabling you to Access to multiple application partners simultaneously.
- Add ads to the blacklist
List aggregation and getting rid of non-operating advertisers (those with very low CPCs) can add to your total ad revenue. Moreover, you can also prevent your competitors from displaying their ads on your website.
- Try YouTube Adsense
These days, videos and video ads are on display. Thus, if you are a video publisher, do not forget that you can always take advantage of the YouTube platform to make effective use of video ads, depending on the traffic and type of audience. Other than that, multimedia ads are also worth considering.
- Fix all broken links
If your webmaster tool shows you broken links, fix them right away. Broken links have a gradual impact on SEO, which may eventually affect your traffic. The effect may go unnoticed, but you should ideally take care of broken links as soon as possible. Many broken link checker tools can help you discover only external links that you can remove.
- Rework your site’s crawl structure
Apart from broken links, the webmaster tool also allows you to analyze and restructure the way your site is crawled and restructured. Since it is a free tool from Google Search Console, many publishers are already using it.
- Place ads between content
Ads are more likely to be shown between content when visitors read them. But the high frequency of the advertisement can take you overboard and ruin the experience as well. So make sure you place the perfect number of ads on your website.
- Try display and text ads at the same time
Displaying image and text ads individually is very common. However, some publishers meticulously plan to place both image and text ads together. This can give your ads a creative edge and lead to a higher Adsense RPM.
- Give yourself a chance to improve + time for a week
If you are A/B testing with ad formats, placement, or other factors, make sure not to rush. Any type of test takes time to show the effect. You at least need to wait a week before checking if the changes are working better. If not, you can always reverse the procedure. But to get positive results, you must make sure that you never stop trying different factors.
- Keep researching, tracking, and analyzing
For all your efforts – whether it’s SEO, content, ad formats, ad placement, or how you buy ads – don’t forget that you have to keep track of everything you do. Even leaving a single activity gives you inaccurate knowledge and hinders your understanding of what worked and what didn’t.
- Fixed technical issues to keep all things running
Finally, you need to fix all the technical bugs. You are probably constantly optimizing for search engines, content, and everything else. Although in the end, there should be no loose technical ends that nullify all your efforts. The most common technical aspects include page load/ad time fixes and mobile-friendliness.
Why does the RPM of the page change? What to do about it?
Following the best practices to increase your Adsense RPM is the best thing. But what are the factors that affect the increase in revenue per thousand impressions in Adsense, whether positively or negatively?
There are two metrics that affect a page’s RPM.
- Click-through rate (CTR): The advertiser/marketer’s metric used to calculate the percentage of clicks by dividing the total number of ad clicks by the total number of ad impressions. for example,
50 (clicks) / 800 (impressions) * 100 = 6.25% CTR.
- Cost Per Click (CPC): Defines how much the advertiser/marketer is willing to pay you for each click.
So, how do you deal with the changing nature of AdSense RPM?
The higher the CTR and CPC, the higher the earnings. You should mainly think about working on improving the click-through rate of your ad to increase the RPM. To improve your CTR as well, there are important factors including ad position, relevance, and better content. These factors are key to improving ad viewability, resulting in a higher CTR/CPC.
RPM refers to the potential revenue you could earn by taking the value of impressions/pageviews into the account. There is no fixed number that says “that’s a lot of revolutions per minute”. It depends on the type of your website and the numbers that support your ads (metrics, cost, advertising strategy, etc.).
It is also a metric that helps publishers identify and compare their revenue across channels. The only catch is that experiments will take time and you will need patience. Whether you are an Adsense publisher or you are using alternative ad networks, the above practices can help you increase your RPM.
questions and answers
What does page RPM mean?
RPM is the metric used to measure the total revenue a website generates for every 1,000 views on a single page.
How do you calculate the RPM for a page?
The formula for calculating the return per thousand impressions of a page is:
Page RPM = (Estimated Earnings / Number of Page Views) * 1000
What is vCPM?
vCPM (viewable cost per mile) calculates how often a user views an ad. Whereas CPM measures CPM, vCPM measures CPM for viewable.
What is the difference between page return per thousand impressions and impressions?
Impressions RPM Calculator of the actual revenue generated by each ad shown to the user. Revenue is calculated per thousand impressions. Page RPM is based on the RPM of the page along with the number of impressions shown on the page. Publishers should pay more attention to the RPM of the page, as it is more useful for optimizing ad layouts.
What is the average AdSense RPM?
The average AdSense RPM will vary for each publisher and depends on the niche, content on your website, and various other factors.
What affects the increase in revenue per thousand impressions of a page in Adsense?
CTR and CPC are the two most important metrics that have a direct impact on increasing your RPM. Higher CTR and CPC will lead to higher RPM, which is why publishers are advised to pay attention to these metrics.