Content Marketing

21 types of content ensure more visits to your site

Whether you’re a blogger, a content writer, on your website, or a business that uses content marketing, you’ve likely encountered an issue with ideas running out, sources of inspiration drying up, or an inability to come up with new ideas when trying to produce different types of content. This is a typical case among writing workers and those who use content promotion in general from site managers and e-marketing activities called “writer’s block” or “white page syndrome,” in which a person becomes unable to come up with new ideas and topics for content.

The situation worsens due to this situation when it comes to an audience of readers who follow different social media platforms; this audience only associates with you the content. Once you stop producing content, it will, in turn, stop remembering you and your name or brand, which is one of the most important reasons for imposing. You must adhere to an ongoing writing and publishing policy and overcome writer locks or any other barriers to the content production process.

Therefore, we thought that providing you with types of content to use in your publishing strategy is one of the best ways to help you combat “writer lock” or white page syndrome and to inspire you with more unique and fresh content ideas and topics for your audience of readers and followers.

Here you will learn about 21 of the best types of content you can provide to your visitors, regardless of the specialty and the nature of the activities you do through the site. Using all of these types and adapting your content to them is unnecessary. Still, it is sufficient to use the styles that are most suitable for you and the range that you usually produce and that fits your site to ensure that the content strategy continues and publishing at regular intervals to your audience and followers on different platforms:

1- Menus

Readers love this kind of different type of content. List articles like Top 10 Things, Top 15 Tips, and Top 6 Tools to get visitors to your website. Otherwise, what made you come to this page and read our article if you did not like the above title about 21 types of content for your site? In a study by the Digital Marketing Agency, Conductor, through which I tried to find out the effect of titles on the reading rates of articles and what makes one label more popular than another, the study found that titles with numbers get a rate of visits and reading up to 36%, while regular tags that do not contain Numbers with a reading rate of only 15%.

2- How to

Content with “how to do” titles, such as how to write meeting minutes, how to write a professional business email, or how to sell your digital services, usually takes the nature of educational content somewhat, as, through this type of content, you can provide valuable practical methods, methods, and instructions to your audience with real benefit. Write articles about how they can make the most of your services, the products you offer in your store, or any other topic that interests your audience and gives them helpful information on how to do things.

Others call this type of content “time-saving” for quickly giving users instructions, details, and instructions on how to do different things, away from long theoretical range and unimportant information, but telling your readers how to do it right away.

3- News

It is true that the news content is temporary and will not bring you long-term visits, but instead has a temporary benefit, that is, at the time of the spread of the news only, and you will not get readers and visitors to it after a short period of its history. But this is enough; as the word spreads very quickly and soon turns into popular topics on social media platforms, readers flock to search for them on every page and site, which enables you to obtain a large percentage of visitors within a short period, which is the period of the spread of the news.

Follow the latest developments and developments in your specialty and the field you work in. If your site is in the technical area, follow corporate news, the latest technology releases, and international conferences. Pick up topics that can be good news content for your site and write about them. And if your site is a blog for a company or a business within the medical field, for example, follow the latest studies and developments in scientific research and publish its news first-hand. In news content, time is the most critical factor.

4- Case Studies

Case studies can be in the form of an article, a blog post, a video, an audio podcast, or even a set of tweets on Twitter. A case study can be a success story for one of your clients or customers or even a success story for your business that you write to tell your audience about this achievement, how you achieved it and the difficulties you faced and how you overcame them, and explain to your readers how they can overcome problems in similar situations. We all like to read about the experiences and stories of others, how they achieved what they achieved, how they became who they are, and how they overcame the problems they faced in their usual daily activities. This makes case studies essential content for exciting your audience about what you’re writing.

5- Educational content

The good thing about educational content is that it highlights your brand or your website in general as an entity with experience and knowledge in its field or specialty, which makes it produce content of this type; not anyone can write valuable educational content that provides a real benefit, only a few can do that and appear Appearance of an expert in that industry or field.

So add this type of content to your content plan, and make sure you write it well so that it provides the real value your audience is looking for, especially since the content of this type is “evergreen,” i.e., it remains readable over long periods, that may last for years because educational topics retain their value Over time, it remains valid for all time. You can also use the article writing services on Fiverr to get quality and efficient educational content that will continue to benefit your audience over time.

6- Reviews

Today, we no longer accept to buy any product or service immediately, but rather the diversity of parties that offer and sell the same products and the increase in competition between them and the pursuit of each of them to obtain the largest share of the market allowed consumers to have more buying options, which made us think a little before we accept this step.

At this point, we can only read other people’s reviews and opinions about that product or service. That is why reviews are a popular form of content these days. Write reviews about the latest products or services within your scope of activity, point out the pros and cons, give your opinion, and provide practical tips on how to benefit from the product to help readers make the best purchase decision.

7- Comparisons

Comparisons are similar to the previous type of content because they also provide detailed information about services and products. Still, it is not a review here, and the content is not about your experience. Instead, it shows details of two or more services or products and their differences and advantages. The public is no less interested in comparisons than reviews and personal experiences. So add this type of content to the list of content you are working on to enhance your site’s power with different forms and types of content.

8- Expert Tips

One of the less popular and widespread types of content because it requires more effort and research in writing and producing content in this way; it requires you to communicate with an expert in his field, which is also your site, and ask him several questions (directly, via email or any other means of communication ) to make his answer the content of your website. But this is not the only way to write the content of this kind. You can replace asking experts by searching their books, watching their videos, listening to previous interviews, and then extracting the most important tips from these sources to write the content you want.

9- Interviews

You will interview someone who is an expert in their field, meaning that the content is somewhat similar to the previous type. Still, the content in the form of interviews is more trusted by readers, especially when the discussion is with someone they know and trust, and this, in turn, will increase their confidence in you as a brand or website that offers this valuable type of content.

Choose a specific topic that you want to talk about, find an expert in this field and trust, contact him and arrange the interview, select the points and questions you want to discuss, and then you can conduct the interview, later to turn this interview into content for your website; this content can be on In the form of an article, blog post, video, or even a podcast.

10- Infographic

Tables, statistics, data, results of studies, facts, information, and even tips and guidelines can be made into a great infographic, interactive content that is desirable among the audience of users on various social media platforms and often turns into viral content. The infographic’s design on your site plays a vital role in its spread and the number of visitors you will get, so make sure you have a good plan that meets all the requirements of quality and professionalism. You can use the design services on Fiverr to get a design service that provides you with the infographic content you are looking for.

11- Podcast Audio Content

Recently, audio content has become popular in blogs and websites of all kinds, and in many of them, you can hear the audio written content. This type of content will provide you with a new category of audience and users who prefer listening to the content instead of staring at the screen for the sake of reading, along with the possibility of following audio content in situations where the task is not possible, for example, while navigating public transportation.

Thus, getting a new source of the traffic to your site through platforms specialized in podcasts such as iTunes, Sound Cloud, and others. It may have some difficulties for people who are not specialized in content production, and here you can request the services of specialists in this type of content from a freelancer to help you with the process.

12- Articles Series

Sometimes it is not enough to address and discuss an idea in one article or post, but some topics may require more than that. Expanding and distributing the concept over several articles to produce a series of articles on one topic will be more feasible and practical.

A series of articles of this kind allows you to create a sort of excitement and suspense for your audience by promising them every time in more detail in the following article an opportunity to improve your site’s configuration for search engines by writing several articles on one topic, which is preferred by search engines, and then linking The articles in the series are connected to allow readers to move between its parts quickly.

13- Lists of resources and links

This type of content is similar to “content lists” and is the type with which we started our list, but the difference is that lists of sources or links are often in the form of promoting other people’s content or services. In this type of content, you transfer your experiences, which may have taken a lot of time and effort to collect, to your audience and visitors to your site, increasing their confidence in you and the content you provide them.

14- Controversial themes

Are you looking for ideas and types of content that will create more interaction on your site and different promotion platforms? These ideas are somewhat controversial and always raise questions and motivate users to engage in discussions among the supporters of each opinion that can create the interaction you are looking for. But when writing and publishing this type of content, take into account that you will read some negative comments on the content or perhaps provoke the anger of some fanatics for their opinions, so be careful with this type and try to stay safe from raising the idea of some groups of your audience and users against you.

15- Electronic brochures

Electronic brochures are an excellent way to write about a topic in a detailed and adequate way to discuss the issue from all sides and in more depth, in contrast to articles and blogs in which we have to limit any case to a few pages at most. And you can recycle previous content on your site to re-discuss the topic in more detail and on several chapters and combine it into one booklet that you present to your audience professionally.

16- Q&A

Content that takes the form of answering a question has always been one of the best types of content used by writers and content makers in various disciplines; topics in this form are usually characterized by a simplified style that suits different categories of readers, content that is easy to understand and absorb and provides real value as it answers a question in a way Clear.

With a small post on one of your social media platforms, you can ask your audience if they have any questions they would like you to answer. You will undoubtedly get a lot of questions that will serve as topics for your following articles. You can search for the most frequently asked questions within your niche and find more questions.

17- Guest Articles

What do you think of inviting someone to write an article on your site? One of the types of content where someone else writes an article or story and then publishes it for you is guest articles. Suppose you wonder what would make someone agree to share their story. In that case, there are many reasons, such as a person’s desire to stand out in front of their audience, get a backlink from your site, or tell their story to a new audience different from their traditional audience. don’ton’t forget that you too can do it.

Find well-known people, experts, influencers, content creators, event owners, or project managers, contact them, and offer them to write an article for you; you may not receive a response from everyone you message. Still, you will find someone interested in that.

18- Abstracts

Many writers use another type of content, and content makers in various fields, including those who commit to summarizing a book to their audience monthly in one area, summarizing some lectures by prominent personalities and then publishing them, or you can summarize an educational course that you have attended recently.

19- Video

Suppose you are committed to producing and publishing some videos on YouTube constantly and at regular intervals; that is great. In that case, you are using the second largest search engine after Google, which is used by more than a billion people per month, and thus you are building a good relationship with the people who watch your videos. But why stop here when you can exploit those videos even further, embed videos within the content forms on your site, surround the videos with new content, or publish a text version of the video on the site?

20- Studies, research, and statistics

It is helpful to tell your audience the latest results of research, studies, and statistics in your field and the findings of experts, as this type of content is often a form of answering the questions that the interested audience has or solutions to the problems they face in their work and projects.

21- Expectations and future predictions

Perhaps you have some data that, if you re-analyze and reread, you can anticipate some changes that may happen soon in your field or scope of your business, or perhaps experts in your area (your industry) are predicting some possible changes in the future. How about writing about these topics and telling your audience what to expect in the short or long term?

This form of content attracts the interest of broad categories of workers in the field. It often turns into extensive discussions about whether this will happen and how to prepare for these changes, which makes your site page a discussion forum for those interested.

Thus, we have come to know in this list more than twenty different types of content you can use on your site to continue providing specific and renewed content topics to your audience and followers with the best types and most attractive to readers. Th, us, visitors to your pages. Now tell us, what kind of content do you prefer to use? And which one do you think is the best and most productive for your business?


Hi, I'm Rami, an experienced content writer. I write about everything related to technology, search engine optimization, digital marketing, e-marketing, e-commerce, auto review, website building, and best WordPress hosting review, I have 4 huge sites that I monetized online

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