E-Commerce

6 of the best tools to analyze your store visitors

The success of the online store depends on a number of aspects, including easy analytics to learn about the performance of the online store, strengths and weaknesses, the behavior of visitors within the pages, and other important things. If you are looking for the best tools to analyze store visitors and allow you to create custom reports, then in this article we will learn about a group of them to be able to measure the performance of your store.

Why is analyzing store visitors important?

Analytics in general provide you with a set of options in order to obtain a set of guidelines that guarantee the success and growth of your online store in general, and in this part, we find that the analysis of visitors penetrates into many aspects represented in the following:

  • Visitor Behavior Analysis: The first benefit you get is to understand your website visitors and learn what parts of the content, buttons, pages, etc. they focus and care about, and how satisfied or preferred they are with the content presented to them.
  • Optimization of content: Based on the data collected from the online store visitor analysis tools, you will have the opportunity to improve the content and at the same time write or present content that falls under the attention of this audience.
  • Increase sales and conversions: Another aspect that store visitor analytics tools allow you to improve is your product page sales and conversion rates and make them reach their highest levels. By taking advantage of the analytics collected on product pages and throughout the online store.
  • Overcoming competitors: With competition becoming fierce in the world of e-commerce, overcoming competitors has become difficult to achieve unless you have accurate and clear data about the behavior of your visitors inside the store, as well as competitor analysis tools and knowledge of content, keywords, and others.
  • Increase your store’s ranking in search engines: By studying the user experience, identifying and improving weaknesses, and also providing valuable content, will definitely help you in increasing your store’s ranking in search engines and getting continuous visits to convert them later into sales and conversions.

Best tools to analyze store visitors and generate custom reports

In a previous article, we learned about the best add-ons for analyzing and following up on your site statistics in general, but we found that there should be an article dedicated to e-stores. To choose the appropriate add-on or tool for the nature of the data you want to collect with a set of paid and free options, namely:

Sales Analysis

One of the best tools for analyzing store visitors works that provides a set of important statistical reports for marketers, managers, and store owners, while identifying all aspects related to sales, revenue, products, and other marketing aspects. For example, you will be able to measure and make informed decisions based on the basic reports and economic performance reports that the tool provides you with accurate data in real-time.

Sales Analysis
Sales Analysis best tools to analyze

Its sales analysis tools allow you to identify the most selling products, the different segments of your audience, and the products you prefer, to use them effectively to enhance your customer base and increase sales by revealing the opportunities and the most profitable customer segments. The tool or extension is paid and comes with a starting price of $129.00.

What Sales Analysis does do for you

  • Track in-store orders throughout the day.
  • Identify the amount of revenue generated.
  • Provide an in-depth report on store visitors.
  • Calculate the volume of sales and products based on the country.
  • Measure the sales volume of each product separately.

metorik .

Comprehensive online store visitor analysis tool. In addition to following up with visitors and dividing them into segments for use in targeting, measurement, and other aspects, it provides a set of other reports that include e-mail marketing campaigns and identifying the extent of audience interaction with visits, open rate, and others, and at the same time, it provides a set Information to help improve your store’s customer service.

Not only that, but you will also find an easy-to-use and smooth user interface with the ability to choose between a range of interface shapes and customize them to suit your needs or the nature of your online store. It will also provide you with a set of performance metrics (KPIs) in real time.

metorik
best tools to analyze

Speaking of reports, they offer you the following options:

  • Store Revenue Report: to know the rate of revenue achieved or cash flow in a specific period of time or at the present time.
  • Orders Report: to measure and audit the number of orders and total orders for new customers or existing customers and display a set of information about order status, payment methods, and shipping.
  • Customer Reports: It helps you to track your customers and discover the number of new customers in a specific period of time, and all their details from their orders and the revenue generated from them.
  • Customer Retention Reports: To go deeper and explore the extent of customer retention, repeat purchase orders from them, and other important aspects.
  • Product Reports: You definitely want to know the best-selling products in your online store, and this report provides you with that based on the product or categories and shows you the net sales and revenue.
  • Coupon Reports: Coupons are an effective promotional tool, and here the motorik tool provides you with a customized report, so you can get to know the best promotions.
  • Device reports: You definitely have different segments of customers and therefore it will be necessary for you to know the devices used in order to target them accurately, and in this part, you will be able to identify if your customers use computers or mobile phones or also customize the report to include operating systems from iOS or Android, Mac, PC, or browsers like Chrome and Safari.

The price of the motorik tool starts at $20 and varies depending on the number of orders you want to track and other features, while at the same time it provides you with a free trial of up to 30 days.

metrilo

It was established in 2014 and since then it has received many improvements and developments to be today one of the tools for analyzing visitors of distinguished e-stores, providing a set of statistics and information that helps to manage customer relationships and email campaigns, as it was developed specifically for brands that want to retain customers for the longest period possible to achieve high loyalty and sales rates.

It initially provides you with a set of initial reports to measure or identify each of the audience, revenue, product performance, break-even point for products, and reports on Key Performance Indicators (KPIs), and at the same time it can be customized to include the following options:

metrilo
metrilo best tools to analyze
  • A number of new/returning customers.
  • Social media platforms.
  • Canceled, successful, and pending applications.
  • Influencers, referrals, and coupons are used to promote your products.
  • Devices used by online store visitors.
  • Voucher revenue.
  • Revenue from digital marketing campaigns.
  • Revenue by geographic location.
  • Email analytics.
  • A shopping trip for store customers.

Other analytics options offered by Metrilo also include an integrated Customer Relationship Management System (CRMs) that enables you to create a profile for each individual customer in order to keep track of all their details of the products purchased by them, their behaviors, complaints, and other aspects. At the same time, the performance provides you with analysis on various platforms from WooCommerce and also:

  • Shopify
  • Privy
  • MailMunch
  • Sumo
  • Magento

The tool gives you a free trial for 14 days, after which you can subscribe to its paid packages, which start at $119 per month:

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ADVANCED WOOCOMMERCE REPORTING

One of the best comprehensive store visitor analytics tools to start providing a customized set of information on products, orders, sales, and geo-tracking and also go a little deeper to show return sales and high-demand products. The other nice thing about this tool is that it gives you a forecast for sales in the coming months based on pre-compiled data by categories and product by product.

ADVANCED WOOCOMMERCE REPORTING
ADVANCED WOOCOMMERCE REPORTING best tools to analyze

You also have the full ability to customize the reporting period by a year, month, or other specific periods based on your arguments, manage your entire inventory, and identify products that are about to run out, and turnover by identifying the best-selling products. A good feature is that you will have the ability to follow up on the reports via email notifications.

The addition comes with a free version with limited features, and if you want additional features, you have to buy the paid version, which starts at $39 for 6 months, and if you want to get professional technical support for up to 12 months, in this case, you will have to pay an additional $12.75.

Google Analytics Pro

This tool ensures the integration of your WooCommerce online store analytics with your Google Analytics account. But in a customized or somewhat advanced way, to be able to identify the conversion rate, average value of orders, total store sales, or according to each product or classification separately, and many other important and enhanced reports from your sales and the success of your online store.

As it claims to be one of the best tools in terms of setup and installation on the online store, all you want to do is install the extension on a store and then choose the reports or events you want to track, and then you will start analyzing all aspects of your online store, at a price of $79 and paid annually.

Google Analytics Pro
Google Analytics Pro best tools to analyze

The nice thing about this tool is that it will show you the reports in your Google Analytics interface, showing you all the reports you need in one place.

What does Google Analytics Pro track?

The tool provides you with a set of tracking options, including the following:

  • Visits, page views, and customer sessions.
  • Track your cart and start the checkout process.
  • Events Adding and removing coupons and changing quantities of products in the cart.
  • Cancellation and refund of the order.
  • Email tracking.
  • User behavior analysis.
  • Preferred payment methods for customers.

glow

A comprehensive online store visitor analysis tool that provides more than 200 metrics to create customized reports based on the nature of your business. As an online store owner, it provides you with a set of features designed to save time and collect all statistics in one place with automation capabilities and instant alerts on store performance.

glew
glow best tools to analyze

At the same time, it provides you with the opportunity to follow the statistics of social networking sites from Facebook, Instagram, and Google ads to understand your customers and ensure effective communication with them. And you do that without having to write a line of code. At the same time, it provides a tool that is easy to install and set up on your online store and is compatible with more than 180 other marketing, shipping, customer service, and inventory tools, and provides all the analysis of your online store based on:

  • WooCommerce
  • BigCommerce
  • Shopify
  • Magento

What reports does glow provide you with?

  • Performance reports: These reports are provided to you by the tool in order to track your profit, product orders, total store visits in a specific period of time, and ultimately your conversion rate.
  • Customer Reports: Understanding the behavior of your customers will provide you with many opportunities for growth, and here is the glew store visitor analysis tool, which provides you with a set of important statistics that include analyzing the behavior of visitors within the store and measuring the retention period of customers and product requests for each customer separately with the study of the abandoned shopping cart.
  • Marketing Reports: This type of report provided by the glew tool, shows the marketing aspects and results achieved for example identifying the most popular marketing channels and customizing statistics to include orders, revenue, discounts, or customers acquired through each tool separately.
  • Product Reports: Through this report, you will be able to identify the best-selling products according to the marketing channels you use, as well as the cost of the products, the revenue, and the profit achieved.
  • Inventory reports: The glew tool provides you with various different inventory performance reports that enable you to know the quantities of products available in stock now, the quantity sold, the status of the products, the date of stock out of stock, the cost of storage and other important and guaranteeing aspects of professional inventory management.

Glow tool provides a free version with limited features, and at the same time it offers you a set of value-paid packages if you are thinking of getting additional features, and in this part we find the price starting from 79 per month:

Conclusion

These have been the best tools for analyzing store visitors and creating customized reports in order to keep track of your online store visitors, sales, shopping cart, identify effective marketing channels, and other important and guarantor aspects of the growth and success of your online store now and in the future.

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RAMI

Hello there, my name is Rami, I have a bachelor’s degree in mechanical engineering and I have experience in technology, I love blogging and I work in digital marketing.

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