Content writing is considered the queen of digital marketing in our current era, and websites cannot be promoted without the presence of explanatory and marketing content, as it is necessary for each website to have distinct content that describes the work, mission, vision, and goals of the entity to which this site belongs.
With the development of our time in the field of electronic marketing and the modern technological revolution, content writing has become one of the attractive job opportunities that appeal to many, due to the flexibility it provides, as the content writer can work from anywhere and at any time without being forced to commit to hours. One time and one place.
Not only that, content writing is a lucrative job on a financial level as well. According to statistics published by PayScale, the income of a novice content writer (meaning those with less than five years of experience) reaches $37,000 annually in some countries such as the United States of America, The value increases with years of experience.
Today, we will learn about the concept of writing content, and we will give you some simple tips that you can follow if you want to start a career in this field, whether it is through freelancing or by applying to work in different companies and websites.
What is content writing?
Content writing can be defined as a form of writing that is closely related to internet marketing campaigns, as it is specific to a specific website to sell and promote its products or services. The professional content writer works according to the description provided to him by the client, taking into account the use of search engine optimization (SEO) keywords, which makes the percentage of access to and interaction with this content high, in addition to better promoting the website’s products or services.
How do you start writing content?
In this digital age, there are many websites that need to write content, and it is not enough for the content writer to use what is on his mind only, but rather to follow the requirements of writing successful content to reach the desired goals of this content. If you are interested in writing content for websites, the following tips will help you organize your work in order to achieve the best results:
1-Search before you start writing.
To keep fresh ideas flowing for content writing, you need to research frequently. You should not start writing or plan how to start writing immediately after the research. Rather, you should wait for a short period, collect your thoughts, and then start writing. The more you search, the more information you have and the broader horizons of your understanding of the topic you need to write about, and thus the flow of ideas will continue to be mixed Creativity in content writing. You should also have a notepad or notebook to keep writing keywords and key pointers about the idea once you get it from the reference pages that you can also search for, as well as jotting down the ideas that should be included in this content.
2-Use your own style
Following someone else’s writing in a very similar style is not a professional approach to getting started with content writing. On your way to finding your own style, you will no doubt come across many writers who have a unique approach to writing. In such cases, you can draw inspiration from them, but be careful not to copy their style of writing, given that the personality of each individual is different from others, and each of us has characteristics that distinguish him, and this is reflected in his style of expression, whether this expression is through writing, drawing, or otherwise. For example, Neil Patel is one of the writers who are famous for their unique style of writing as it makes complex concepts appear easier and simpler, and many people know Neil Patel not because of what he writes but because of his way of writing, we conclude from that that the writing style is the identity of the writer Every writer needs this uniqueness in their work to know how to start writing content online.
3-Do not deviate from the scope of the idea
When writing each paragraph of content, you must commit to writing about the idea presented in this paragraph without deviating from its scope. You can, of course, discuss some related matters, but make sure that you do not mix different ideas in one paragraph of content. Because by doing so, you will interrupt the sequence of the reader’s thoughts, which weakens the content and the percentage of achieving its goal. For example, if you are talking about how to start writing content for your business, you can give some advice to share it on social media sites Facebook or Instagram to reach customers or customers to reach it better, but you can not write about how to market through Instagram for example, because by doing so you are I have departed from the topic of content writing to the topic of how to market through social media.
4-Think innovatively and creatively
If you are writing about content that is already online, what difference does it make in the world of content writing? You should know that writing content on the Internet depends on three main factors: topic, idea, and presentation. While the theme and idea are often initially decided by the client, the content writer is left with the show factor. What makes your content unique and distinct from what is spread on other sites is the way you present it, by putting your own touches, and supporting it with attractive pictures, videos, and designs, which makes it easy to read and absorb and thus gain a reliable audience.
5-Choose the address carefully
Let’s take this simple example: Suppose you were browsing a website, and the following article titles caught your eye: “How to start your career as an entrepreneur” “7 steps to become a successful entrepreneur” “Be a successful entrepreneur in the fastest time and with the least effort” Each article may contain These articles are equally informative, except that you will probably choose the third article to read because it seems more interesting. Ask yourself this question: “If I were the reader, would I continue reading the article?” What determines the answer to this question is the title you chose for your article or for the content you write. Always keep in mind that the first sentences of any content you write are what determine its success or failure. Therefore, strive as much as possible for the first paragraph to be interesting, and choose an attractive title that entices the reader to learn more, bearing in mind that it is related to the topic, of course.
6-Choose the appropriate language level
Before you start writing the content, determine the target group that will read what you write, and based on that, choose the appropriate language level. It is not reasonable to use complex language laden with scientific and technical jargon in an article published in a daily newspaper on the Internet. This is because the readers of this newspaper may be specialists or people who have no experience in this subject, and who wish to know more about it for the purpose of education only. Likewise, you should not use plain language that is easy to understand and superficial if you are writing an article that will be published
in a specialized scientific journal. In other words, know your audience before you engage with them with your content.
7-Correct what you write and avoid mistakes
Spelling and grammatical errors negatively affect the content and alienate readers from it, because they often interrupt their train of thought while reading. Therefore, be sure to always review and proofread what you write before publishing it, whether it is spelling and grammatical errors, errors related to the coherence and consistency of ideas, or even the arrangement and formatting of the text. Content writing is a vast world that some find difficult to navigate despite having the right capabilities to launch a successful career in this field. Therefore, we recommend that you first define your passion for writing content, and choose which of the content areas you want to work in, or do you like to write articles and blogs, or do you tend more to create website content, or perhaps you prefer to work in the field of content marketing. And after choosing the appropriate field, you can follow the previous steps to produce high-quality content that will guarantee you success and start a profitable career.