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Advertising on Snapchat: Create a creative ad for your audience

Advertising on Snapchat is one of the primary areas of advertising on social media because the Snapchat utility has functions that allow content owners to create ads.

in a way that is suitable for content materials and agencies targeted to customers. In addition to its reputation and reputation with customers from all over the world, especially the United States and the Arab Gulf countries. So how do you create a successful ad on Snapchat?

What distinguishes Snapchat?

What distinguishes Snapchat from various social networking packages, is that sent messages (known as Snaps) disappear after being studied by the recipient, similar to alerting someone if a screenshot of a conversation is taken, the benefit is protection.

The privacy of their customers and giving them maximum relevance to the content remains without disturbing almost all of them on the site, as is the case with social media packages and websites that include Instagram for example.

This poses some difficult situations for logo owners who need to achieve and influence customers, which is their usual desire to constantly replace content and publish material. Moreover, Snapchat ads rely on more clients than influencers and celebrities.

Regular customers of organizations are those who make contributions to publishing and are interested in quasi-brands, through the means of sharing the content published in them and presenting it to their followers.

Snapchat
Snapchat

The Importance of Marketing on Snapchat

Despite the remarkable similarity between the Snapchat platform and many social networking sites, the Snapchat tool manages to stand out in a few areas. For example, Snapchat functionality filters that may be handed over to the camera, which many social media apps, especially Instagram, seek to imitate or copy entirely. This indicates the prevalence of Snapchat in this region.

Snapchat has around 430 million customers worldwide, with 265 million active customers every day. It should be noted that there are more than seventy-five million customers within the Arab region
Previous numbers indicate the importance of Snapchat in giving content owners maximum access to precise client agencies, via the many types of advertising that Snapchat provides to its customers.

Benefits of Email Advertising with Snapchat

Email advertising on Snapchat has many advantages that help in selling the business of an organization, especially a startup. Statistics show that 88% of Snapchat customers watch the ad to the end. In this way, it gives marketers and business owners the ultimate ability to connect with customers most satisfyingly and engagingly.

  1. Reach out to younger customers

It is estimated that 74% of Snapchat customers are people under the age of 34, which means projects are important to initiatives and agencies that focus on younger companies for their services and products.

  1. Enhance communication

Snap Memories and Posts on Snapchat provide a live experience, in terms of company account control techniques, customers in this example will agree that the organization interacts with them, tracks recent edits and attributes through Snapchat, and publishes them. The content of articles on this basis.

  1. Attract new followers

Unlike various social networking sites, Snapchat customers now no longer hesitate to monitor new accounts, even if they only assume they are commercial, due to Snapchat’s way of displaying content material in a way that does not easily interfere with the use or the simplicity of the app’s home page appearance.

What are the types of Snapchat commercials?

Snapchat gives its customers who need to use the Platform certain ways and technologies to display content to entice and encourage customers to make an appropriate decision about goods or services. Snapchat commercials are divided into:

  1. Snapchat Lenses

They are accessories that allow customers to change their appearance or adjust their surroundings using artificial intelligence and digital reality technologies. Snapchat features high-quality technologies that make enjoying Lenses a real thing. These lenses contribute to the marketing of services and products, by allowing customers to enjoy them and highlight their grace before receiving them directly.

For example, an organization specializing in the manufacture of touch lenses could offer customers the enjoyment of carrying touch lenses with exceptional colors, or an organization specializing in tourism and trips might use Snapchat lenses to change the historical past of customer photo infographics.

  1. Snapchat filters

Filters in Snapchat range from Lenses in that they offer add-ons to snaps and videos, without having to tweak them too much. For example, include some effect or result in an illustrated graph after you have captured it. Owners of services and products can enter customer interest filters to apply their shots and help them promote them through a hobby related to the goods or services.

For example, organizing can provide a clear picture that enables to improve the quality and aesthetics of the shots taken by customers, while the sale of organizational merchandise can do much more than the just disclaimer, contributing to the participation of customers to better inspect the merchandise of this larger company that is nearly larger and choose to buy.

Snapchat1
Snapchat
  1. Snapchat story ads

It is the traditional method of advertising, which allows business owners to display their products and services for sale instantly, with an infographic, video, or instant message to followers within a story format. This approach is one of the simple techniques in any electronic advertising process. After the announcement, the story allows customers to monitor and see more services and products through:

  • Visiting site.
  • Keep watching the full video.
  • Immediate communication with customer service.

This approach allows content owners to acquire prior techniques in advertising, beautify the realization of direct commercials through Snapchat, and ensure the lifespan and attractiveness of potential customers. These commercials appear primarily on the Customer Explore page.

  1. Image and video ads

It is one of the first technologies that Snapchat introduced to manufacturers and offers to sell, with the help of using it to display a graphic image, video, or gif to customers even if they are using the software. These commercials take on some bureaucratic procedures that allow customers to check out additional raw merchandise, as in anecdotal commercials, including:

  • Read spontaneous articles.
  • Download a program.

These commercials appear even when the consumer browses the testimonials published with the help of debt use and those that follow. Although similar to an anecdote, image and video commercials are not the same as testimonials, as they appear to customers centered around merchandise and offers even as they browse the software automatically and are now no longer optional.

Snapchat advertising agencies

It is based on displaying some commercial advertisements to the consumer at the same time, including showing an in-depth report of all the goods produced by the enterprise or the offerings it offers.

To put it differently, if an organization wants to display a range of its merchandise to the customers at a similar time, then advertising agencies are the perfect suitable option.

An example of an advertising organization using a copy image, for this reason, it gives the consumer the ability to perceive the information of each product that is worn with the help of the use of the version and the risk of buying it, while not having to visit the website and search for that product.

Specifications and metrics for Snapchat ads

Snapchat sets some standards that content owners must adhere to while making plans to run an ad through the app, whether or not that ad is an image, video, scan, or perhaps a lens. Among the most important criteria associated with the volume and metrics of commercial advertising throughout the program are:

First: Requirements for image and video ads

  1. Advertising specification
    It is one of the traditional techniques for making commercials because it requires the provision of the logo invitation and commercial identity, both of which may be located at the top of the web page so that the consumer can identify the logo they are dealing with.
  2. Advertising dimensions
    Ads resolution must be 1080 x 1920 pixels, to match the distinct styles of customers’ remote smartphone screens.
  3. Allowed ad formats
    Still images in JPG and PNG formats, live images (gifs), or movies in MP4 and MOV formats.
  4. Advertising Duration
    The video clip or motion picture clip must be between eighty-three seconds in length.

five. Ad Length


The maximum allowed video length is 1 GB, although photos should now not exceed five MB.

  1. Ad personalization
    Snapchat advises against setting records at the height of an ad, so it now no longer interferes with the way Stories are displayed within the app, plus content owners can customize their ‘swipe’ techniques to be able to choose how a consumer is converted. It’s worth noting that Snapchat provides the word “ad” at the appropriate lowest level of the story, to make it easier for customers to differentiate.

Note that image and video commercials seem like insider stories that customers are following, however, they are not stories. They flip testimonials in the way they file records and sell shows and merchandise. Additionally, the application of emojis in image and video commercials is prohibited, and some textual content is now no longer allowed in them.

Second: Requirements for Stories ads on Snapchat

  1. Advertising specification
    Advertising through a Story must include content, such as an image that primarily refers to the product or the organization’s logo, that is in the body surrounding the Story on the Snapchat Navigator webpage, helping the consumer better identify the badge.
  2. Advertising dimensions
    The dimensions of the emblem are 993 x 283 due to the presence of a white historical past the emblem, even for an anecdote, up to twenty pictures or films can be used in it. The use of emojis is permitted within textual content associated with the story identity, which must now not exceed fifty-five characters.
  3. Allowed ad formats

Still images in JPG and PNG format or movies in MP4 and MOV format.

  1. Ad personalization

Identity should not now fluctuate significantly from the material of the content or lie to the consumer, causing them to click through to the tale. In addition, testimonials content should now not be duplicated if multiple image graphs or videos are selected so that the ad is not always disapproved with the help of Snapchat management.

Third: Terms of filter ads via Snapchat

  1. Advertising specification
    Filter and edit advertisements are
    easy for the photos that customers take whether it is modifying the colors or the body surrounding the image or not, and from it, the advertisement should now not exceed more than 50% of the images. Archival and critical archives, including their complete forms.
  2. Dimensions and length of the advertisement
    The ad must contain an excellent image of no less than 1080 x 2340 pixels, and a maximum of 300 pixels.

three. Ad personalization


Filters that inspire play or bets are not allowed.
Regarding political content, Snapchat sets strict conditions for admission, namely mentioning the sponsor of the filter as well as the name of the party that spent creating the filter, this information is placed in clear font and with a dark background so that everyone can read it. The filtering of ads via Snapchat must respect the Snapchat security standards and laws, to ensure that they are accepted by the site administration.

Factors Influencing Marketing Finance on Snapchat

There are no premium prices for Snapchat marketing, you can put it up for sale in any quantity you need, however, there are a few simple elements that have an impact on your willpower in the expected financial resources of growing commercials, the most important of which are:

First: the duration of the ad display

Since you have to calculate the daily value of the commercials that must be released through Snapchat of all kinds, the Snapchat Ad Manager gives you the ability to determine the daily financial resources you need for the commercials and your entire money, on the basis of which it can be shown that the commercials have been spent.

Second: the dimensions of the target market

The length and awareness of your commercials increases, the additional financial resources you need to spend on commercials. If you want your ad to reach a large and diverse group of users, you should definitely remember your projected money growth.

You can discover the dimensions of the target market for commercial advertisements that are compatible with the required financial resources, by allocating the advertisement in the right margin of the page.

Advertising on Snapchat is one of the exceptional methods of advertising and marketing through social media sites, due to the additions and capabilities it provides to make it advance on various social media platforms,

whether with the help of conveying a large variety of alternatives or not for the consumer to place his commercial ads with the funding that suits him, or With the help of giving the consumer the ability to benefit from the technology of augmented digital reality,

represented by the help of the use of filters and lenses. With all the above-mentioned capabilities and ways to display your ads on Snapchat, you can take advantage of them right away, with the help of using Snapchat ads and marketing offers at very attractive prices.

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RAMI

Hello there, my name is Rami, I have a bachelor’s degree in mechanical engineering and I have experience in technology, I love blogging and I work in digital marketing.

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