Marketing is no longer just limited to companies or brands, its importance extends to self-marketing as well. With a large amount of competition for existing opportunities, each individual needs to use various techniques that help distinguish him from the rest, and among these techniques, self-marketing appears at the top of the ranking.
What is the importance of self-marketing?
Self-marketing is defined as the way you present yourself to the world, through a set of activities that you do, depending on your experience and skills. When you get to the professional stage of self-marketing, this ensures that you build a strong brand and that people will say what you really want.
Your brand is what people say about you when you’re not in the room. (Jeff Bezos, founder of Amazon.)
When mastering the art of self-marketing, helps you achieve many personal goals, perhaps getting a great job, or increasing your chances of getting more projects if you are a freelancer. The importance of self-marketing can be included in the following points:
Helps identify you
Self-marketing helps your name gets known in the community around you. The more successful you are in self-marketing, the more popular you will be. You can take advantage of this while working as a freelancer to get access to a lot of projects, with project owners confident in the quality of your expected performance.
It gives you a range of relationships
Not only are jobs relevant at the moment, but they also give you a range of useful relationships in your life, to expand your network. You can take advantage of these relationships later, and increase your chances of getting more projects to work on through this network.
Makes you a personal brand
Self-marketing is important when it creates your own personal brand among the audience. This mark can help you get more rewards for the projects you implement because the entrepreneur knows the value of your brand and the amount of benefit from your presence in his project.
Tips to help you master the art of self-marketing
Self-marketing needs time to have the desired effect, especially with strong competition in various fields, and the presence of many people who also seek to reap the same results that you desire. During this time, you can follow a set of tips to help you become professional in self-marketing.
Focus on your uniqueness
When people focus on self-marketing, they are looking to get everyone’s attention, in all the areas they are good at. This seems logical in the context of the desire of individuals to bring out their full potential, in order to exploit this for self-marketing.
But in fact, it is important to focus effort on one aspect of excellence primarily. On the one hand, there is definitely one thing that a person excels at more than the rest, and that may give him a competitive advantage over others. On the other hand, so that it is possible to direct self-marketing activities to it, which helps to achieve the targeted results, and actually draws attention.
So, you can start from this point and think: What am I good at most? Can I achieve a distinction with it? Are there people interested in it who would like to follow me or get my services? After answering the three questions, and determining your aspect of excellence, you begin the path of professionalism in self-marketing.
Keep talking about your side of excellence
Nowadays, with so many platforms that put you in touch with others, it is imperative to harness all your personal marketing skills to take advantage of these platforms. The best way to do this, which will lead you toward professional self-marketing, is to keep talking about what sets you apart.
You can’t expect that people will always remember you, if you don’t appear in front of them from time to time, especially with the number of people who follow them on various platforms. Therefore, it is necessary to take into account the continuity of their participation in what distinguishes you, as this makes them interact with you, and helps you increase the number of people interested in the above.
In this case, it is important that you not only write content that reminds people of who you are. Rather, it is important to provide content that has value and adds something new to them, exclusive content that they cannot find similar to. This makes them feel the benefit they get from following you. Some of the ways to help you do this:
- Discuss updates in your field
If you work in the field of developing mobile applications, and a certain company announces a new application, people start to question some of its details. You can share with them your information about the matter, drawing on your experience, while providing the tacit answer to all the questions that came to their mind.
Get in the habit of doing it no matter what industry you’re in, by knowing the latest updates, and doing a simple search, you’ll be able to point them out to people given your expertise. This will give you their interest, as they seek knowledge, and keep them following you all the time.
- Share your latest work
If your goal with self-marketing is to get more business opportunities, there is no better way than to get your business featured. So, from time to time, you can make sure to display your recent work and share it with your network.
Don’t just make it a point to post the work without commenting, but be sure to share some details about it. If you can publish it as a complete case study, by clarifying the goal and the path you took to implement it and to reach the end result, this will help you communicate the full picture behind the work.
- Use stories to communicate with the audience
One of the most important self-marketing skills is having the ability to influence others. What will help you do that more than using stories? Nothing, as everyone loves to listen to stories because it affects them and brings them closer to their owner.
So, instead of traditionally talking about your activities, you can count on telling a story about it, whichever method is used. Start writing, then move on to the videos, in short try to make use of all the resources you have, this will help you in self-marketing and reminding people of your activities.
Build a strong network
Successful self-marketing needs a strong network of relationships. They are your capital to achieve professionalism in self-marketing. This network can increase your relationships, give you a larger network, and keep growing. The more you have your own unique side, the easier it will be for you to find the right network.
In order to succeed in building a network, you need to use one of the most important personal marketing skills; Communication skill. For example, when you go to someone to get to know them, or even start adding them on a social media site, the way you talk to them will affect their response.
For example, if you start your talk by simply explaining who you are, what you do, and what distinguishes you, and then indicate that you like the person and what they do, this will definitely make him more receptive to your presence, increase his desire to communicate with you, and he will be motivated to respond to your words. When you use communication appropriately, you get more connections.
Create your own visual identity
How do you want people to remember you? Content writer, graphic designer, and website developer. What do you think if you start creating your own integrated visual identity that achieves this goal for you? Even if it is limited to logo design, you will be able to benefit from it in different ways, whether on social networking sites or on freelance sites.
And if your main specialty is not designing, you can hire a professional graphic designer, and present him with the idea that you want to get. The designer will help you to implement it properly according to your vision, and you can benefit from it in self-marketing after you get the final design.
There are plenty of self-marketing methods out there that help freelancers get the best results. It requires understanding each method and how to use it, so that maximum benefit can be obtained from it. Among the most important self-marketing methods that exist:
- Your social media accounts
Social media platforms are the most prevalent in self-marketing. It is highly effective to achieve this, whether used by itself, or with other methods that we will talk about. Of course, it is not necessary to be on all platforms, but rather direct your focus to the platforms that you see fit for your field.
- Professional CV
A CV is one of the most important tools of self-marketing, as it is the means through which you can view the details of your professional career, such as your qualifications, previous experience, skills, and others. Thus, when you have a professional CV, you will be able to send it to those interested upon request.
Resume content is a major part of your account on freelancing platforms. You can take advantage of its information, and add it to the site in your profile, as well as the skills section. When you add your resume to sites that are important to you, you will increase the importance and effectiveness of self-marketing, and your potential for more opportunities.
- Professional Business Gallery
Nothing can help you with effective self-marketing more than previous business models. So, strive to have a professional business gallery that contains the best projects you have ever undertaken, whether it is with other clients or individual projects.
Prepare your gallery of work through a standalone, and then benefit from it by publishing it on various social networking sites. This will enable you to reach more people who are interested in what you offer and make them aware of the quality of your services, which will increase your chances of being hired in the future.
- Website or blog
Creating a website is a powerful self-marketing tool that can be used. It can be considered as your introduction channel, or for displaying business models as well. You can add the link to the site on your accounts on other sites.
If you are not able to create a website, then creating a blog is an appropriate option in this case. Whatever you choose, it is good to make sure that you provide unique and useful content to the audience, and publish it on your various accounts. This will help you stay in touch with them.
- Writing on other sites
Many sites now offer an opportunity for writers who want to publish content on them. This method is one of the most important self-marketing methods that exist because it helps you reach a new audience through these sites, thus expanding your circle of relationships, and you can even benefit from these writings as business models as well.
If you do not have the appropriate skill to write, but you have content that you believe in its usefulness, try to formulate it in the simplest way possible, and you may find some sites that accept this, in the context of their keenness on the valuable content for the audience. Therefore, do not neglect this option without trying.
- Participation in Fiverr
Fiverr offers many services to its visitors such as educational courses, articles, and books. Another service provided by the Academy, which is useful in self-marketing, is the question-and-answer service. On the site, there are many questions whose owners are looking for answers, and the rest of the members can do it.
You can take advantage of this option in self-marketing, by searching the site and identifying questions that are related to your field, and you have good experience with them, and then start answering them. When you do that, the answers will also appear in your Fiverr account, where there is a section for posts on Hub Academy.
You can also benefit from the answers by sharing them on social networking sites, and thus have more spread and transfer the benefit to a larger number of individuals.
In conclusion, self-marketing methods require a lot of effort, as it is a process that takes a long time to bear fruit. But when you start reaping these benefits, you will realize how self-marketing has changed your chance of competing, giving you more keys to stand out and succeed as a freelancer.