traffic sources: A website’s success depends on how often people visit it, and a website that doesn’t get any visitors is useless. Who will buy things or receive services from the site, and who will read articles and see advertisements?
There are two types of site traffic: transient traffic and permanent traffic.
Permanent sources are distinguished by their continuity and provide you with the option to demonstrate your presence for as long as possible; the majority of them are free. Furthermore, they focus on creating customer loyalty and continuously improving the user experience. Temporary sources, on the other hand, are paid and lack continuity. Funded ads on social media platforms or search engines, for example, cease when the budget expires or is subscribed to.
This post will teach you about the best ways to get long-term visits to your website. You can use these methods at any time to bring in visitors without spending a lot of money, which can happen with some short-term advertising methods.
The top sources of consistent traffic to your website
There are many different sources of steady traffic, but it takes time, effort, and money to get the most out of these sources.
The price you will pay here is not only money but also the quality of the material, services, or products you offer. For example, unless your content is good, your site will not rank highly in search engines or be referred to by other sites in the form of guest posts.
And you should be aware that while permanent traffic sources are available to everybody who can utilize them, they are characterized by fierce competition, so you will need a good business plan and distinguished content to win the race. Here is our list of the top sources of repeat visitors to your website:
1- SEO (Search Engine Optimization)
Search engines are one of the most essential and common sources of visits for most websites, and Google alone executes 4,000 searches per second, or an average of 3.5 billion searches each day, let alone other search engines.
When we talk about search engine optimization, we’re talking about the methods and processes that must be used to get a site higher on the first page of search results.
Search engines set different criteria for SEO, such as how fast a site loads, how well it works on mobile devices, how good the content is, and other factors. There are other search engines besides Google, like Bing and Yandex. If your website comes up first in the search results for these engines, people will always visit it.
2- Establishing mailing lists
The second-most important organic traffic source on this list is email marketing. Email marketing is based on creating a mailing list that comprises the email addresses of people who are interested in your site’s content, products, or services.
These lists are used to send e-mail notifications whenever a new article is posted on the site. You can use them to promote your products and services and present your offers, or to direct readers to previous articles via e-mail to get them to come back and improve your search results.
Nevertheless, before you can properly invest in e-marketing, you must first create an accurate email list that contains persons who are interested in the products, services, or articles that you offer on your website. To prepare this list, place a subscription form on your website that asks visitors interested in certain products to enter their e-mail address, and you can motivate users to fill out subscription requests to this mailing list by offering some offers, giving them a free product or service, or simply referring to it on your website, as shown in the image below.
There are many auxiliary tools and plugins available within the WordPress platform, such as MailChimp, that will assist you in setting up and managing mailing lists, launching email marketing campaigns, collecting and analyzing campaign results, and many other features, such as automatic replies to messages from interested customers.
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3- Guest contributions
When another site refers to your site in an article or publication on one of its pages, this is known as a visitor or guest article. Depending on the quality of the material or the services and products offered by the site, this reference may be paid for or free. For example, if you post detailed professional articles, they will immediately become popular. Many webmasters will link to this content from their pages.
This reference can be in the form of writing or explaining the features, services, or goods that you provide, or it can be a reference to one of your articles that they used to write their own article material. In addition to bringing permanent visitors to your site, these external signals help search engines trust it more, which boosts its position in search results.
It is possible to purchase a guest article service from one of the sites or blogs in order to ask those sites to refer to your site for a fee, whose fee is determined by the quality of the signal that you will receive (the popularity of the site that will refer to your site). This is attributable to the site’s strength as well as the number of visitors and a variety of other criteria that may be determined using the MOZ tool.
4- Sending push notifications
Notifications that show up from time to time, especially when new information is added, are another unique way to get people to come back to your site again and again. And it is subscribed to in the same way that a mailing list is so that it is only sent to the subscribers. There are a number of WordPress plugins that enable this capability, such as OneSignal, Gravitec.net, and WonderPush.
These notifications, depending on their nature, may be added to browsers. When browsing the site, a notification appears at the top of the page asking users to enable notifications, which are supported by most browsers, including Safari, Edge, Chrome, and Firefox, and can be added to Android devices in the form of notifications via the application Special but are not yet available on iPhone phones.
Notifications are a terrific way to remind people about your website, which leads to more visitors. Users may forget about your site, but by sending notifications, you may remind them of new material on your site.
5- websites for social networking
Statistics show that by 2021, there will be 3.7 billion social media users. Since this number is always going up, it shows that social media will become an important source of permanent visitors. Facebook, Twitter, Reddit, Pinterest, and Quora are the most prominent social media sites used by website owners to sell their content.
To begin implementing this method on your site, all you need to do is create an account on those platforms in the name of your site and then add your site data, and a picture that links to the site, and then publish your content. With the ability to link to these accounts on your website, you can encourage people who are interested to follow you and get your latest content while they are exploring social media platforms. This will keep people coming back to your site.
6- Press releases
Several news sites send out their stories as soon as they come out in the form of a press release. They then give readers a small part of the story and a link to the official website where they can read the rest. Press releases are different because the owner of the content on the participating site benefits from the power of major news sites and their placement in the first search engine results. He also gets a guest post with backlinks, which brings constant traffic to his site.
There are numerous news websites that offer this service continuously and make use of all the aforementioned features, but they charge a subscription fee that the owner of the beneficiary site must pay each month.
7- Work with other websites
Cooperation with other platforms and sites is another source of continuous visits to your site; additionally, your site will be a desired destination by visitors because it is recommended by other sites; additionally, cooperation with other sites earns you new visitors, and it is possible to subscribe to your mailing list or follow your pages on social networking sites.
But, before you do so, you should thoroughly research the partner with whom you want to collaborate, learn about the quality of its content and the level of audience contact with it, and determine whether its content is suitable for the content of your site. In addition to the strategies used by that website to advertise its content,
This can be done in a number of ways, such as by posting initial meetings, exchanging deals and discounts, or holding contests. It can even include working together on one brand to take advantage of what both sites can do.
8- Launch your affiliate program
Sometimes you may need to pay a small fee or give up a percentage of your sales by hiring someone to market your website, products, or services, which is known as “affiliate” marketing. If you’re using the WordPress platform, this step will be straightforward because you can use paid add-ons like Affiliate Royale, which starts at $99.50 per site, and Pretty Links, which has a free version and a paid version for $79.
And, once you’ve developed your affiliate marketing strategy, you’ll need marketers to market your services or products. It’s worth noting here the fierce competition that has developed between sites and companies in terms of commission marketing, but despite this fierce competition, you can search for and ask people who work with you or your friends. You can also promote on social media sites or join sites like ClickBank that bring together business owners and marketers.
9- Build your loyalty program
Building the loyalty of your clients or audience will provide you with numerous benefits, the first of which is that you will receive continuous traffic to your site from users who return to it regularly. Also, you will save money on marketing because gaining new consumers costs 5 to 25% more than increasing client loyalty, which means that when you try to attract customers to buy your products or services, you will pay more for improving customer loyalty and retention.
And you can begin the loyalty program by identifying the needs of your customers or visitors to the site and then working to meet those needs while adding value to the content of your site. For example, you can offer some very special discounts to some customers who frequent your site frequently and buy your products regularly.
You might also provide a free product, such as an e-book. You should be aware that improving the user experience and providing a high-quality product or valuable information, while always standing out from your competition and sharing great events with your customers, are the keys to earning customer trust and loyalty for your store or brand.
10- Build your own community
A community is a group of people who share and discuss ideas and topics related to their common interests. When you create a community for your site, people will talk about your site and the things on it. And you may build this community on social media sites like Facebook, LinkedIn, or any other platform, or you can create your community by creating a forum linked to your website.
These communities will provide you with the following benefits: First, you will receive daily suggestions from participants to improve your products and content. Additionally, you will make your site a part of the user’s life and behavior so that if he wants to search for something on the web, he will start with your site before going to Google. This will also increase your content engagement rate, which will earn you more traffic.
11- Video Marketing
YouTube has 2 billion active accounts per month, making it a great source for getting permanent visitors, and there are many additional platforms for sharing videos, such as Instagram, Twitter, Facebook, Vimeo, and other sources, that comprise an easy and golden objective to gain visitors to your site. You can engage in these platforms by uploading videos to your website.
12- Availability of subscription via RSS
RSS is a service that lets you send articles or news directly to visitors without requiring them to browse your site, resulting in consistent visits to your site. Furthermore, it increases and retains client loyalty. This service is provided by numerous plugins on the WordPress platform, one of which is the WP RSS Aggregator add-on.
You will need to get people to subscribe to your site’s RSS feed so that they can get the latest articles in their browsers and RSS readers.
Last but not least, this was our list of the most common ways that people keep coming back to your website. As you can see, some of them are free and others are paid, but they all require having a valuable product at the start, as well as measuring performance and making continuous improvements, to get permanent visits to your website and compete with your distinguished content on other sites.